Last year, Kim Kardashian, Lenny Kravitz, Lewis Hamilton, and Jude Bellingham were seated in the first row of Louis Vuitton’s menswear show. The Real Madrid player wore all-black trousers and a shirt with floral brocade. In keeping with fashion week, he donned a white silk scarf and a pair of sunglasses.
When the 21-year-old travelled to Germany for the Euros at the beginning of this year, he donned the iconic Keepall Bandoulière 45 duffel bag by Louis Vuitton, which has been a hallmark piece of the brand since 1930.
Numerous indicators were present. Louis Vuitton designated Bellingham as an official “Friend of the House” this past week. The two’s connection became public as a result.
Bellingham stated, “It is such a pleasure to join the Louis Vuitton family,” exclusively for British GQ. The house has piqued my curiosity since I was a young child. I’m having so much fun getting to know Pharrell more and more; I truly appreciate his work.
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One of the most influential fashion labels and one of the world’s top football players have teamed together. Additionally, Bellingham and Pharrell, who is in charge of creating the fashion for Louis Vuitton, are becoming closer. Williams was leading LV as of 2023. Since then, he has overseen some of the most talked-about fashion events, including his jubilant and incredibly impressive debut show that filled Paris’s Pont Neuf and his resuscitation of house classics like the Speedy bag, whose hardware now includes diamonds and gold and can fetch up to $1 million.
Williams exclaimed, “I’m thrilled to welcome Jude to the house,” and expressed happiness about Bellingham’s new position. His captivating demeanour and the accomplishments he has made thus far on his inspirational path will greatly enrich the LVers community. That’s code for the respected group of artists that the brand has, like pop star Sun Yitian, rapper Pusha T, and tennis player Carlos Alcaraz.
Bellingham is seen sporting LV double-breasted suits and coats with insignia on a gloomy grey backdrop. The collaboration and the advertisement debuted simultaneously. The football player recreates his now-famous open-armed goal celebration in another photo. This similar scene, which has a boisterous crowd in the background, was featured on the cover of EA Sports’ FC 25.
There is an homage to Bellingham’s work in these images. On the pitch, whether he’s playing for Real Madrid or England, Bellingham is completely in charge. At the young age of 21, he is already establishing himself as the unwavering core of a top-tier team. However, the grounds are not where the shine ends. Not only is Bellingham a style prince (GQ readers just named him the Most Stylish player at Euro 2024), but Louis Vuitton also says in their public communications that he’s kind. Bellingham mostly does charity work for schools. Since he was 15, he has been donating and earning money for school supplies for Miche Bora nursery and primary school in Mombasa.
Jude Bellingham will be seen wearing LV a lot more now that she is a Friend of the House. She will be going to shows and fronting ads. If you don’t find any more hints about his LV alliance, the case is closed.