To learn more about Afrobeats, JBL and Vivendii are putting out a one-of-a-kind clothing line. In the Afrobeats Capsule Collection, the bright, eye-catching colours of JBL are mixed with Vivendii’s signature gradient, tie-dye-inspired style. Both the orange colour of the JBL logo and native Nigerian plastic buckets and bowls have been used to make it.

There are t-shirts, tracksuits, coats, bags, and a striped football jersey in memory of Virgil van Dijk. Personalised jerseys are also becoming more popular. New, brightly coloured versions of some of JBL’s best-selling items, like the JBL PartyBox 310 and JBL Charge 5 Wi-Fi, go well with the styles of the clothes line.

Why is there a decline? “Fashion and music have a lot in common. With the help of our ambassador and Afrobeats enthusiast, Virgil van Dijk, we have had the pleasure of learning about the music and style of Afrobeats. Young people are encouraged to express themselves freely by afrobeats. Through their work, the Vivendii crew enhances the voices of diverse subgenres and cultures and promotes self-expression. This is a perfect match for JBL’s values, which is why the collaboration works so well. Robert-Jan van Dormael, vice president of integrated marketing for harman in EMEA, stated

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Vivendii’s Jimmy Ayeni said, “It all depends on how individuals express themselves.” There is a soundtrack for every collection we have made, and the JBL partnership is no different. We try to bring our musical expression into the world of fashion.

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Together with the co-founders of Vivendii, Jimmy Ayeni and Ola Badiru, as well as Dutch musician Amartey and Nigerian vocalist Deto Black, Van Dijk delves into the realm of Afrobeats, helping Virgil learn more about the genre.