Pepsi has just released its summer campaign and even though it is a bit late, it still captured the exact summer vibes, the brand also included a huge surprise appearance that surprised us all
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Pepsi released its brand new campaign under the name “The Street Is Full of Surprises”; the name of the campaign actually delivers the the idea of the campaign accurately. The advert takes place in Alexandria and since the street is full of surprises, Pepsi collaborated with the iconic football players Dejan Lovren and The Egyptian King Mo Salah.
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The idea behind the commercial is this: when the two actors hide from bystanders, they consume strange meals like koshary, hawawshy, and kebda. After all of these dinners, it’s Pepsi’s time to shine with its latest version.
Regarding the selection of celebrities, Mo Salah is the best possible choice. Nobody. Working with Lovren is advantageous as well, as his connection with Salah is well-known due to its strength and humor. This is where the concept of enjoying delectable cuisine with closest friends comes in.
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Pepsi can be crowned as the best brand to launch creative campaigns.
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