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Sancho has presented his first footwear and gear line in collaboration with Nike (NYSE:NKE -0.18%) Football, which was influenced by the streets of South East London and the cultural influences he encountered growing up. The album, titled “SE11 Sancho Collection,” is a celebration of his ties to his hometown, which helped him become the baller he is today.

“This isn’t just for me, it’s for all the ballers across London who were told they’d never make it,” declared Jadon. “I stand in for them all each and every time I enter the field of play. Having the young people of London support me and releasing a collection that they can all identify with is a privilege and an honor.

On the side of the boot, there are cultural allusions such the word “MEGZ,” which is derived from the term “nutmeg” and is synonymous with Sancho’s deft style of play. A ‘NO BALL GAMES’ sign is hidden underneath, an homage to the signs that prohibit football in many of London’s housing developments.

“We performed everywhere; it’s just the way things are in London. A football was all you needed. One guy with a crooked foot would always break windows and get us all in trouble.

The name “Blue Park,” which Jadon and his pals gave to the tiny concrete pitches that dot Kennington, is neatly handwritten on the laces. Sancho’s link to the region is symbolized by the tongue’s writing, which reads “#SE11 4 J@DON.”

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