Jude Bellingham partners with sports drinks brand Lucozade in new multi-year deal with England and Real Madrid superstar the face of their new TV campaign

Jude Bellingham has signed a multi-year deal with Lucozade to be the face of the brand’s new TV promotion, which will cost a lot of money.

Jude Bellingham set to star in Lucozade TV campaign

There are now 20 athletes working closely with the company that has helped the England senior men’s and women’s teams for 17 years. Bellingham is the newest of them.

The player is having a great season at Real Madrid right now, which is why he was signed. Bellingham could win the Champions League when he plays Borussia Dortmund on June 1. He has already won La Liga and the Spanish Super Cup.

Jude Bellingham brings the energy for Lucozade in latest campaign by  adam&eveDBB - Roastbrief US

That same month, Bellingham will fight to win England’s first-ever European Championship prize in Germany during a summer show.

Following this week’s teaser for the new ad, Lucozade’s video shows Bellingham being reunited with his lost sports bag, which has the brand’s name on it. This happened after a group of people rushed to return it to him.

Bellingham said, “If you’ve played sports at any level in the UK, you know that Lucozade Sport is the drink that goes with performance.”

Jude Bellingham has signed a multi-year partnership with popular sports drink Lucozade

“When my brother and I watched our dad play football, I always saw him with one in his hand.” I’m thrilled to be working with such a well-known brand. I can’t wait to “Bring the Energy” with them this summer and beyond!

The news came at the same time as the May 16 launch of the TV ad.

The ad will also run during the summer and the Champions League final. 

Bellingham will act as the face of the brand's new multi-million advertising campaign

Lucozade has worked with a lot of famous athletes, including boxer Anthony Joshua and England flyhalf Marcus Smith. Bellingham will join that group.

“This is a huge moment for our brand,” said Matt Riches, Head of Partnerships at Lucozade. “Jude represents everything we stand for.” Our “Bring the Energy” campaign is summed up by him, and we know he’ll take it to the next level. 

“The next few months will be very important for Jude and the England team, and we can’t wait to be there for him every step of the way.”

Lucozade have supported the England senior men's and women's teams for 17 years

Yesterday, in Madrid’s 5-0 win over Alaves, Bellingham scored again. This was just a few days after speaking to the crowd at the club’s La Liga parade in Spanish.

The man thanked everyone for their help and love this season.

“We still have one big game at Wembley.” We’re going to get it. Madrid, come on.

The midfielder, who is enjoying a stellar season, is the latest athlete to work with Lucozade

When he was done with his message, Bellingham raised both arms in the air, which has quickly become a way for people to recognize the midfielder.