We planned a bunch of promotional events for Kylian Mbappé’s trip to Japan in June 2019. These included a press meeting to announce his partnership with the brand, visits to their stores, and time spent teaching kids how to play football.
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BULK HOMME also said that they would be sponsoring Kylian Mbappé’s team, Paris Sait-German. We successfully got the word out that the brand, which is growing quickly, wants to go global in the men’s skin care market.