Pepsi just unveiled their summer campaign, and although it was launched a little late, it still perfectly caught the essence of summer. The company also shocked everyone with a massive surprise appearance.

The name “The Street Is Full of Surprises,” which Pepsi chose for their brand-new campaign, actually captures the essence of the campaign rather well. The commercial is set in Alexandria, and Pepsi worked with legendary football players Dejan Lovren and Egyptian King Mo Salah because the neighborhood is full of surprises.

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The concept for the commercial is as follows: the two actors consume weird meals like kebda, hawawshy, and koshary while hiding from bystanders. It’s Pepsi’s turn to shine with its newest version after all these dinners.

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Regarding the selection of celebrities, Mo Salah is the best possible choice. None at all. Working with Lovren is advantageous as well, as his connection with Salah is well-known due to its strength and humor. This is where the concept of enjoying delectable cuisine with closest friends comes in.

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Pepsi can be crowned as the best brand to launch creative campaigns.

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