Famous former Liverpool football player Sadio Mane has partnered with New Balance to launch the much awaited Alpha Flair product range.

Mane presents the cutting-edge shoe firm in a very different way with a series of eye-catching ad photos.

The striking images draw attention to Mane’s character and experience while highlighting the unique look and feel of the Alpha Flair brand.

In addition to celebrating the union of style and athletics, Mane’s partnership with New Balance served as further evidence of his enormous impact off the pitch.

Neymar Sports and New Balance collaborate to develop the “Alpha Pack.”