Danish energy drink STATE has a lot of athletes at the top of their games as brand champions. These include Christian Eriksen and Rasmus Hojlund of Manchester United, Caroline Wozniacki of tennis, and now Jonna Sundling, a Swedish cross-country skier who won an Olympic gold medal.

How important are these people then? This is very important to the founder of the brand because it shows that the drink was made by athletes for athletes.

Making a good drink was only the beginning of being a great beverage business owner. Validating the product, whether it’s through the science behind the ingredients or the people who believe in the brand, has been key to the drink’s success.

That’s why, according to Andersen, the impressive list of top players “means everything.”

He says, “They give the brand a lot of credibility.”

Christen Eriksen only works for Nike and STATE. He joined our business when we were just cooking together as friends.

If he wants to join us and be a part of this, it’s not because of the money, it’s because of the purpose and the product.

This is likely the reason why we have more than 70 ambassadors here today: they want to help with our goal to find energy that lasts longer.

This is backed up by Jonna, who talks about several things about the brand that interested her, calling it a “perfect match” all together.

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