Endrick, the 17-year-old striker from Palmeiras and the Brazilian national team, has made his debut as a brand ambassador for Neosaldina. The brand launched a TV commercial featuring Endrick during the break of Big Brother Brasil 2024, marking his first television appearance as an endorser.

Endrick’s deal with Neosaldina is significant, as it is reportedly the largest in the company’s history. The five-year contract, signed in December, is valued at around R$12 million (approximately 82.7 million euros), showcasing the brand’s strategic focus on engaging with the younger generation. The commercial, which includes a retro-styled ball inspired by the 1950s, capitalizes on the growing trend surrounding Endrick’s popularity.

This partnership also marks the beginning of a series of promotional campaigns, including social media content and other activities featuring the rising star.

 Endrick, already a highly valuable asset in the football world, has also garnered attention for his remarkable achievements at a young age, having won three major titles with Palmeiras and been called up to the Brazilian senior team.