Following his achievement of becoming the NBA’s all-time top-scoring player, LeBron James and Liverpool Football Club have officially unveiled their highly anticipated collaborative collection from Nike.
After providing an early sneak peek of certain pieces from their long-anticipated collaboration, LeBron James went on to secure his legendary status by breaking the NBA’s all-time scoring record. With Nike’s marketing power, global reach, and influence, bolstered by superstar athletes and key influencers like LeBron, they successfully secured the Liverpool contract from New Balance. Now, that influence is bearing fruit with the launch of the full LFC x LeBron collection, offering a welcome distraction for Liverpool Football Club’s on-pitch struggles and a cause for celebration for the basketball superstar.
The collection includes the previously revealed marquee shirt, a traditional basketball jersey, tees, a hoodie, and shorts. The tee features a black base adorned with red pinstripes, with the club’s iconic motto “YNWA” (You’ll Never Walk Alone) interwoven with LeBron’s “SFG” (Strive For Greatness). The traditional Liverpool FC crest is prominently displayed on the left side of the chest, while the Nike Swoosh graces the right chest. LeBron’s personal logo occupies the sponsor slot, rounding out the unique collaboration.
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Speaking about the collaboration, club captain Jordan Henderson said: “I’m a big fan of LeBron and all he’s achieved to become one of the greatest basketball players in history. It’s great to see the link-up with LFC and to be a part of this exciting collaboration with the club.”
LFC women’s player Shanice Van de Sanden added: “I’m really proud to be a football player for Liverpool FC and to see this collaboration is very cool. It’s also more than just a collaboration, there’s something behind it: an inspiring message of ‘strive for greatness’.