The Real Madrid star stars Mason Hyce Barnes, Cassandra Cano, Emilio Sakraya, and Nerea Martì in Tommy Hilfiger’s new Eyewear 2024 campaign.

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Last night, one of those events that will stay in our memories for a long time took place at the Teatro Real del Retiro in the heart of Madrid. And few events surpass what Tommy Hilfiger has organized to launch the new Eyewear 2024 campaign with Safilo, the world leader in the luxury eyewear segment.

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And if not, let’s talk about French Real Madrid star Aurélien Tchouaméni, American surfing prodigy Mason Hyce Barnes, French influencer Cassandra Cano, German actor Emilio Sakraya or Spain’s rising F1 star Nerea Martì. The five ambassadors, each in their field, represent the values ​​of the American company: the spirit of inclusion, diversity, and family. 

The chosen family, the family that brings to life the essence of joy, fun, and happiness through the “lens” of TOMMY HILFIGER, is also the family featured in the brand’s latest campaign.

“For me, it’s an honor to be part of this family. When I think of Tommy Hilfiger, I think of style, and determination… They collaborate a lot with athletes, with legends like Rafa Nadal or Serena Williams, so for me of course this brand and the world of sports share the same values,” Tchouaméni told us before starting to sign soccer balls for the hundreds gathered there.