It had been going on for months, but adidas finally showed off Jude Bellingham’s unique logo in their most recent campaign film.

A video for the ad shows Bellingham wearing a standard red, white, and blue tracksuit with a logo made just for him. There’s a good chance that we’ll see the Real Madrid star’s logo everywhere for many years to come. People thought his letters’ curved writing played on his “open arms” party when the news came out in February.

Even before Bellingham, Lionel Messi and David Beckham, two other big names in Adidas, did the same thing. The Golden Boy is already one of the most well-known players for The Three Stripes. He should soon have his boots since he already has his brand.

The shoes that Messi and Beckham wore have been important to a lot of people for the past 20 years. Trent Alexander-Arnold put out his own original Predators this year. People might go crazy over the first pair of JB5 Preds when they come out.

Adidas must have something really cool planned for this starboy because they gave it a hint in their most recent video, but there’s no sign of a product coming out.