The brand’s ambassador, Bayern Munich striker Sadio Mane, will appear in a contemporary, deliberately subdued shoe campaign for New Balance’s 2023 Grey Day festivities, which takes cues from the classic grey colour palette of the brand.

The grey trainers from New Balance have remained popular, having once been accepted as a versatile colour combination that suited the 1970s asphalt running courses. It now demonstrates a thoughtful, refined design approach that appeals to a variety of sport and fashion sensibilities.

Mane appears in the most recent BSTN campaign, which is centred around the idea of “no frills, no fuss,” using the adaptable New Balance 550 from the diverse “Moon Daze” pack. In place of his football gear, he is shown in the pictures wearing a sweatsuit and gilet puffer that complement the gray-blue hues of the sneaker.

Though the business is widely known to have ties to the colour family and often employs polished tones in lookbooks and shop designs, grey is still vital to the New Balance brand. The ad uses images of Mane facing a white background that switches between full-color and grayscale. This is a part of BSTN’s continuous investigation into creative colour theory.

Check out the gallery above to see the whole campaign. To buy the New Balance 550 mentioned above and the rest of the “Moon Daze” line, head over to BSTN’s website right now.