18 September 2023, Amsterdam JBL and Vivendii are releasing a special fashion line devoted to exploring the world of Afrobeats. The Afrobeats Capsule Collection combines Vivendii’s signature gradient, tie-dye-inspired aesthetic with JBL’s striking, eye-catching hues. The orange color is taken from both the JBL logo and conventional Nigerian plastic buckets and bowls.

The collection comprises a striped football jersey as a tribute to Virgil van Dijk and the rise in popularity of personalized jerseys, as well as a t-shirt, tracksuit, jacket, and backpack. The JBL PartyBox 310 and JBL Charge 5 Wi-Fi are two of JBL’s best-selling products that have special versions that fit the apparel line’s fashions with vivid colors.

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Why the drop? Fashion and music go hand in hand. With the help of our ambassador and ardent fan of Afrobeats, Virgil van Dijk, it has been amazing for us to learn about the music and fashion of the genre. Young individuals are inspired to express themselves freely by afrobeats. Through their efforts, the team at Vivendii promotes self-expression and elevates the voices of diverse subgenres and cultures. This easily aligns with JBL’s principles, making the relationship a great match. Robert-Jan van Dormael, vice president of integrated marketing for EMEA at harman, said

The Vivendii representative Jimmy Ayeni said, “It’s all about how people express themselves. There is a soundtrack for every collection we’ve ever made, and the JBL collaboration is no different. We work hard to meld our musical expression with fashion.

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With the assistance of Jimmy Ayeni and Ola Badiru, the co-founders of Vivendii, as well as Dutch musician Amartey and Nigerian vocalist Deto Black, who help Virgil learn more about the genre, Van Dijk explores the world of Afrobeats.